Whether a point, or a product...
telling stories makes the sale.
Copywriting | Procedural | Regulatory | Creative Content
Clear Solutions for your Compliance, Copywriting, and Creative Content Needs
Social Media, Training Plans, Video Shorts, and Safety Collateral for the arts, custom manufacturing, safety related companies, and the technology companies who support them. My diverse experience has allowed me to develop an extensive array of services.
Layout | Procedural | Regulatory
Reports | Edits | Marketing
Copy | Video | Audio
People are hot for information. While close to 50% of adults utilize digital information sources multiple times a day, close to 30% are online constantly... and those numbers were last year. Imagine what the numbers are today. With my diverse experience along with a talent to discern and recapitulate complicated information into understandable story form, you would be remiss to pass on my services. In other words, I write cool stuff that will help you sell your stuff.
Let's do this.
Edit | Update | Develop
Especially important during the Covid-19 crisis, safety plans are a requirement and can be adjusted to fit your companies specific needs. Whether you are starting from scratch or have a plan you would like reviewed and edited, I am here to help. I truly care about the safety of your people and look forward to helping you create positive and safe standards. As a Safety Manager I have worked directly with the Massachusetts Department of Labor to review and edit plans. Contact me to find out more. Special discount for longterm contracts to review plans yearly as required by OSHA. Contact me to find out more.
Outline | Standardize | Consult
Tool usage: CNC mills, HVLP painting, lasers, woodworking tools, safety protocol, and much more. You must give your employees access to training that sticks. This is true for new employees and refreshers for the veteran staff. From on-site training which follow outlines, to video training which requires scripts.
Put your collateral in the hand of someone who has been on the floor and trained young men and women to become professionals.
SOCIAL & WEB
Research | Create | Develop
From shot video, to meme development, social/digital content drives modern viral marketing efforts. Back in the day you had to run multiple channels to optimize Social Media then came the dawn of Hootsuite and then built-in cross-platform integrations. Back then the best way to schedule was through a delayed email web resource a with the ability to email posts directly into your feed. You needed to create systems which automated campaigns in order to manage multiple accounts at once. Today, with multiple SSM management systems to choose from, we just need a Social Media Audit, and your SSM and SEO will run with ease.
Research | Keywords | Content Marketing
Can't Keep Up!!!???!!!
Do you need to schedule posts? Having trouble capturing your ideas? Let the world hear your insights, use your leadership to bring potential clients into your brand, your service, your training ideology. Let me help you gain readers though your unique voice with clear and informative writing. (Fun off-the cuff stuff too! Just depends on what you want, these words will be from you and/or your brand.)
Experience & Education
The Professional Writers’ Alliance is specifically committed to serving professional writers in the direct response industry. Like any professional organization, it is meant to inform about important changes happening within the industry … to educate when it comes to new and better techniques for doing business … to lobby against changes that could adversely impact the industry as a whole … and to champion success.
SAFETY MANAGER - 3 YEARS
Create procedural and regulatory copy for manuals and plans. Develop and create video shorts to show safety standards and expectations. Host Safety Tooltalks via Zoom and in-person, writing agendas and developing strategic plans.
PROJECT MANAGER - 10 YEARS
Write procedural outlines for signage production processes, direct response correspondence with clients in a high pace environment. Provide computer operated support and fabrication of visual display elements. Utilize numerous tools to fabricate custom objects and manage staff in the production of elements.
ARTS ADMINISTRATOR/WRITER - 20 YEARS
Creation of news blasts. Social media moderation and creation. Secretary/note taker for Lowell Cultural Council. Flyer and Web Site Development including Social Media Management, Press Releases, and Blog Posts
EDUCATION - TRAINING
2020 · Social Media Marketing - Digital Video - Shaw Academy | 2019 · OSHA 30 - Skanska Construction Safety Supervisor Training | 2016 · OSHA 10 - 100% Ladder Safety Training | 2015 · HVLP Painting - Matthews Paint Professional Training Program | 2013 · CNC operation - AS220
2002 · BS - Socio-Neuropsychology - The Evergreen State College
1998 · BA - Art for the Gallery and Stage - The Evergreen State College
ABOUT J. HALEY
I’m passionate about learning and sharing my knowledge. As an artist and scientist, I find it important to continue personal learning and am fond of the addition of Arts to STEM to form STEAM. I feel that everything important starts with words or a drawing, and a good dose of creative motivation.
Having worked in custom fabrication for the last 10 years, I have been both the target audience and the writer for training, safety, and product marketing copy. From safety plans to procedure outlining, my experience covers many tools and processes.
In addition to my work, I make an effort to stay relevant by learning though seminars/webinars, related training course, and reading books. (Yes, they still exist.) My recent studies into Social Media Marketing has given me current insight in the evolving digital world, expanding on my experience gained while managing arts studios and galleries.
Contact me to find out more about how I work. I look forward to hearing from you.
Fitchburg, MA 01420 - USA